Clik here to view.
How is your winery adapting?
As a parent with a child about to go back to school, I’m surrounded by messages of angst about what the new school year will look like. Will it be online or in person? What do either of those options...
View ArticleClik here to view.
7 touch-points to make a sale: From lead to customer through digital marketing
How many touch points do you have with your customer before you make a sale? According to a basic marketing principle: It takes 7. So in a time when you can’t actually touch anyone – How do you do that...
View ArticleClik here to view.
5 ways to increase your online sales
Now that selling your products online is not just smart and efficient, but also crucial for your bottom line, you’re probably wondering what you can do to increase those sales quickly and effectively....
View ArticleClik here to view.
How to Launch a New Brand (or Rebrand Your Business) During COVID-19
Across industries, companies are launching new products – and even entirely new brands – in response to the “new normal” of COVID-19. Fancy restaurants are making frozen pizzas. Many outdoor brands...
View ArticleClik here to view.
COVID-19 and Your Winery: Get Wildly Creative to Reach your Wine Customers
You are an entrepreneur. You are a leader. Unlike the big brands, like Amazon, you can be wildly creative with your marketing and pivot easily. You can try many different tactics and see which works...
View ArticleClik here to view.
Build a website for your winery that gets results: Top 9 tips
Websites are not the Field of Dreams: If you build it, they will come. A website’s goal should be to grow either online sales or in-store sales. Simply having an online presence is not the only reason...
View ArticleClik here to view.
What wine marketing metrics matter the most?
Do all the different types of marketing metrics out there confuse you? Are you frustrated and not sure what matters? Ultimately, the most important metric in marketing is revenue per customer (RPC)....
View ArticleClik here to view.
Build a website for your winery that gets results: Top 9 tips
Websites are not the Field of Dreams: If you build it, they will come. A website’s goal should be to grow either online sales or in-store sales. Simply having an online presence is not the only reason...
View ArticleClik here to view.
Food packaging: Why it matters & how to design for resonance
Whether or not a person buys your food product hinges on one important thing: packaging. “As the main (and often only) physical interaction with a Direct to Consumer brand, packaging is the most...
View ArticleClik here to view.
Wine in a can: Attracting Millennials while keeping your brand classy
Canned wine is a hot trend in the wine industry, and it shouldn’t be ignored. “Sales of cans increased 69 percent in 2018, with volume up 47 percent over the previous year, according to Beverage Media,...
View ArticleClik here to view.
Loyalty: The most valuable asset in your customer journey
20% of your existing customer base will equal 80% of your future income, statistically. Not only are your current customers your most lucrative ones, but they’re also costing you the least. Yes, it...
View ArticleClik here to view.
Decision Time: How not to lose your potential customers at the last minute
You’ve gotten your potential customer’s attention, gave them the tools to consider your brand, and now: It’s decision time. We’ve been talking a lot about the customer journey: the way your customers...
View ArticleClik here to view.
Consideration: The make-or-break-it stage of a customer journey
Last month, we introduced the customer journey: the way your customers interact with your brand from start to finish. The customer journey is everything your customer experiences from the moment they...
View ArticleClik here to view.
Is your website ready for an upgrade?
Technology is changing so fast that websites get outdated in 2-5 years. And the Bauerhaus website? It turned 5 years old! Our old website was mobile responsive, which means it still looked fine on...
View ArticleClik here to view.
Awareness is Step 1: Increase wine sales with a clear customer journey
Every winery wants to increase sales. At the end of the day, increased wine sales comes down to your customer journey. A customer journey is the way your customers interact with your brand from start...
View ArticleWHAT’S THE BIGGEST MISTAKE WINERIES MAKE?
If your customers don’t know who you are and what you’re all about, it doesn’t matter how good your wine is. The biggest mistake we see wineries make is not having a consistent marketing plan. Truly!...
View ArticleClik here to view.
How to market wine to Generation Z (without hosting a miserable dinner party)
As new generations of wine drinkers come of age, our wine marketing strategies need to evolve with the times. Remember the dinner party analogy? You’re at a dinner party, and the person next to you is...
View ArticleClik here to view.
What wine marketing metrics matter the most?
Do all the different types of marketing metrics out there confuse you? Are you frustrated and not sure what matters? Ultimately, the most important metric in marketing is revenue per customer (RPC)....
View ArticleClik here to view.
Marketing wine to Millennials
Relying on current sales and current customers is a recipe for fizzling out. Your business can’t just be profitable. It’s also got to be sustainable. One of the biggest challenges for winery owners...
View ArticleClik here to view.
3 Golden Rules to Grow Your Email List
“I don’t want to annoy people.” “It’s so corporate!” “Too pushy.” Sound like something you’ve said about why you’re not emailing your customers? Push these myths out of your mind, because they’re just...
View Article
