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Top 4 wine branding ideas for your tasting room
Your tasting room is the silent ambassador of your brand. How is your tasting room telling your story? Earlier this year I spent a week in Napa, CA and wanted to share these great wine branding ideas...
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Judging a Wine by Its Label
Your mother told you it’s what’s inside that counts, but with wine sales, that’s not always the case. Back in 2015, the Gallo Wine Trend Survey discussed the buying habits of millennials versus baby...
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Join me at #USBevX for a Case Study: How 6 brands target 6 different wine...
Are you attending the 2018 US Wine & Beverage Conference & Expo in Washington, DC? Don’t miss Bauerhaus Design owner, Rebecca Ritz, presentation “Case Study: How 6 Brands Target 6 Different...
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What is the one thing your wine brand is missing with social media?
In February, I spoke at the #USBevX wine conference and received a great compliment from an attendee. She said “I’ve never heard social media explained the way you did. It makes so much more sense...
View ArticleTop 5 reasons to pick a target wine consumer
Who is your target wine consumer? This is usually the first question I ask clients and many of them struggle to answer it. Why is this important? Knowing your target wine consumer gives you a huge...
View ArticleBranding Tip: Should your wine label and website match?
If I bought a bottle of your wine and then went to your website, do they have the same branding elements? Your wine label is often the first piece of branding your customer sees and often wineries...
View ArticleFive tips for branding a new wine brand
Do you want people to think your brand is expensive or cheap? What do you want the perceived value of your wine brand to be? A brand is all about people’s perceptions of your company or product. If you...
View ArticleSecrets to Growing Direct-To-Consumer Wine Sales
Your tasting room provides customers with a magical experience. But are you focused on growing your online wine sales this year? New research tells us that it’s time to take your wine customer’s...
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Maruhon Sesame Oil: Creating a Japanese Brand for American Customers
How a Japanese Sesame Oil brand entered the U.S. market with market research, packaging design, promotions and strategic website design and development. One of the most significant steps a company can...
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3 Golden Rules to Grow Your Email List
“I don’t want to annoy people.” “It’s so corporate!” “Too pushy.” Sound like something you’ve said about why you’re not emailing your customers? Push these myths out of your mind, because they’re just...
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Marketing Wine to Millennials
One of the biggest challenges for winery owners right now is knowing how to market to the next generations. So many wineries rely on Baby Boomers to buy their wine and join their wine clubs. Right now,...
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What wine marketing metrics matter the most?
Do all the different types of marketing metrics out there confuse you? Are you frustrated and not sure what matters? Ultimately, the most important metric in marketing is revenue per customer (RPC)....
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How to market wine to Generation Z (without hosting a miserable dinner party)
As new generations of wine drinkers come of age, our wine marketing strategies need to evolve with the times. Remember the dinner party analogy? You’re at a dinner party, and the person next to you is...
View ArticleWhat’s the biggest mistake wineries make?
If your customers don’t know who you are and what you’re all about, it doesn’t matter how good your wine is. The biggest mistake we see wineries make is not having a consistent marketing plan. Truly!...
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Awareness is Step 1: Increase wine sales with a clear customer journey
Every winery wants to increase sales. At the end of the day, increased wine sales comes down to your customer journey. A customer journey is the way your customers interact with your brand from start...
View ArticleBranding Tip: Should your wine label and website match?
If I bought a bottle of your wine and then went to your website, do they have the same branding elements? Your wine label is often the first piece of branding your customer sees and often wineries...
View ArticleFive tips for branding a new wine brand
Do you want people to think your brand is expensive or cheap? What do you want the perceived value of your wine brand to be? A brand is all about people’s perceptions of your company or product. If...
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How can you increase your small wine brand’s Direct to Consumer shipping?
Every winery has a different model for their revenue streams, but if you produce less than 50,000 cases you should be growing your Direct-to-Consumer Shipping. Why? The latest research tells us that...
View ArticleSecrets to Growing Direct-To-Consumer Wine Sales
Your tasting room provides customers with a magical experience. But are you focused on growing your online wine sales this year? New research tells us that it’s time to take your wine customer’s...
View ArticleClik here to view.
3 Golden Rules to Grow Your Email List
“I don’t want to annoy people.” “It’s so corporate!” “Too pushy.” Sound like something you’ve said about why you’re not emailing your customers? Push these myths out of your mind, because they’re just...
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